Why invest in a serum when you’ve already got a drawer full of moisturisers? We’ll tell you exactly why they’re such an important part of your skin care regime if you’re wanting glowing, healthy skin. They’re super effective Thanks to their lipid-soluble base, the active ingredients in serums are able to penetrate straight through to the deeper parts of your skin, instead of just sitting on the surface. This means they soak into your skin a lot quicker than moisturisers, and you’ll be seeing results a lot quicker because of it. It contains a super dose of active ingredients Think of serums like a super-dose of goodness – they contain a highly concentrated amount of active ingredients which means there’s no mucking around. Whether you’re targeting wrinkles, dullness, acne or hydration, serums are going to get the job done quicker for you. One for every skin type Acne-prone skin types should look towards serums containing Vitamin C, retinol and salicylic acid, while those on the drier end of the scale should make use of serums containing Vitamin E, glycolic acid and hyaluronic acid. Feeling like your skin is looking dull? Try a serum with ferulic acid to get you brightened up.